Friday, January 20, 2012

Apple and the educational e-book business fiasco

The tech world is abuzz with Apple's new iBook app that lets authors create their own interactive e-books. The catch is that the books, if sold (not free), may only be sold via the Apple eco-system.

I believe that educational material needs to be inexpensive and easily accessible to the masses. And it must not be controlled by one company.

Apple needs to promote and assist the publishing industry in developing an open interactive e-book standard for all kinds of textbooks, not just K-12 textbooks. Students should have the freedom to choose the best reader app on the best device they can afford. Those who love the iPad and can afford it will increase Apple's sales in the student world, while those who can afford a lesser expensive tablet or laptop or netbook will not be left out of the educational experience.

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